Firenzé Rebrand

Rhona McCallum Hair Announces Exciting Rebrand to Firenzē Hair & Lifestyle Studio.

Welcome to Firenzē Hair & Lifestyle Studio

As one of Alloa’s most established and respected salons we have taken our salon into a stylish new chapter. After more than 35 successful years as Rhona McCallum Hair, the beloved family-run salon has rebranded as Firenzē Hair & Lifestyle Studio.

Originally founded in 1989 by Rhona McCallum, the salon very quickly became a cornerstone of the local community – known not just for its cutting-edge hair services but for its warm welcome, personal touch, and commitment to excellence. Over the decades, Rhona has nurtured a talented team and built a loyal client base, earning the trust of generations of Alloa families.

Now jointly owned by Rhona and her daughter Florence, the rebrand to Firenzē Hair & Lifestyle Studio represents a natural evolution of the business – one that honours its roots while embracing a fresh, modern identity. The new name is inspired by the Italian city of Florence, reflecting both the family connection and the style, creativity, and timeless elegance that characterise the salon’s work.

“Rebranding to Firenzē Hair & Lifestyle Studio is about looking to the future,” says Rhona. “It marks a new era of growth and longevity for our family business, while keeping the values that matter to us – care, creativity, community, and professionalism – right at the heart of what we do.”

The salon will continue to deliver the high standards customers have come to expect, offering precision cutting, colouring, and styling for all ages and hair types. The salon’s team of seven highly skilled local women are trained in the latest techniques and trends, and take pride in creating wearable, confidence-boosting looks tailored to each client’s lifestyle.

Beyond the salon chair, Firenzē Hair & Lifestyle Studio remains deeply connected to the community – supporting local causes, mentoring aspiring stylists, and championing collaboration with fellow Alloa businesses. Over the years, the team has helped launch many local hairdressing careers, building a legacy that extends far beyond its walls.

The rebrand also signals exciting plans for the future, including expanded services, creative partnerships, and even potential new locations.

As Alloa continues to grow and evolve, Firenzē is proud to grow with it – bringing a renewed sense of style, purpose, and passion to the town centre.