Rooted in Experience. Reimagined for Now.
Founded by Rhona McCallum and Florence Neilson, Firenzé Hair Studio is a modern evolution of a much-loved local salon — and a true family business at heart. With a legacy that began in 1989, we’ve grown through generations, trends, and styles, always putting people and quality at the centre of everything we do.
As a mother-and-daughter team, we’ve combined our love for hair, people, and creativity to build a space that feels both luxurious and personal. Rhona brings decades of business expertise and client care, while Florence infuses fresh vision, trend-led styling, and a passion for innovation. Together, we’re blending timeless skill with new energy.
This next chapter is all about elevating the Firenzé experience. From curated services to a calming, design-led studio space, we’re rebranding with purpose — keeping the warmth and community feel our clients know and love, while setting a new standard for modern hair care in Central Scotland.
At Firenzé, it’s not just about great hair (though you’ll absolutely get that). It’s about feeling seen, heard, and completely at ease — from the moment you walk in, to the moment you leave feeling your best.
Meet the Team
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![Florence sitting on a chair in front of a plain white wall, wearing a gray blazer and a white top.]()
Florence
Co-Founder & Creative Director
The vision behind Firenzé. The specialist behind your perfect blonde.
As an established blonding specialist with a loyal following across Central Scotland, Florence has built her reputation on creating effortlessly beautiful, sun-kissed hair that feels as good as it looks. Her signature style blends natural tones, lived-in colour, and seamless balayage — always with a deep commitment to keeping hair healthy and radiant.
Florence is not only behind the chair, but also behind the brand. As creative director, she brings a modern edge and a clear vision to Firenzé. Every detail of the studio reflects a passion for peak service, calm luxury, and meaningful client connection.
Whether you're booking in for a fresh blonde, a subtle glow-up, or a full transformation, Florence combines expertise, intuition, and care to deliver results that feel completely you.
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![Rhona with curly blonde hair wearing a white shirt and black pants, standing in front of a white wall and a large green plant leaf.]()
Rhona
Co-Founder
Over 30 years of experience. A master of the craft. A true salon matriarch.
Rhona has been at the heart of Central Scotland’s hair industry since 1989, when she opened her first salon — laying the foundations for a career built on skill, dedication, and client trust.
Renowned for her precision in classic cutting, curl expertise, and exceptional perm work, Rhona is a go-to for timeless styles and technical excellence. She has a loyal client base who value her consistency, warmth, and ability to truly understand their hair — often returning to her chair year after year.
As Firenzé evolves into a new chapter, Rhona brings stability, wisdom, and heart to the team — ensuring the salon remains a welcoming, professional space where both clients and stylists can thrive.
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![Smiling woman with dark hair in a black blazer and green top sitting in a salon or store with hair care products and a plant in the background.]()
Gillian
Master Stylist
Expertise, experience, and a personal touch.
With years of hands-on experience and a genuine love for her craft, Gillian brings depth, versatility, and creativity to every appointment at Firenzé. Known for her calm confidence and technical precision, she’s a trusted choice for clients looking for standout results — whether it’s a total transformation or a subtle, polished refresh.
Gillian specialises in classic cutting, barbering, and advanced colour techniques, blending timeless skills with a contemporary eye for detail. Her ability to tailor each service to the individual means clients always leave feeling confident, comfortable, and completely themselves.
With her warm presence and bespoke approach, Gillian is more than a stylist — she’s a valued part of what makes Firenzé.
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![A young woman with blonde, wavy hair stands in front of a light-colored wall with two wooden shelves holding skincare and haircare products, a large potted plant, and a small jar on a wooden cabinet.]()
Mia
Young Stylist
All things blonde, bold, and beautifully styled.
Mia is one of the freshest talents at Firenzé, bringing a modern, trend-aware approach to every appointment. Specialising in blonde work, creative colouring, and effortless styling, Mia blends precision with imagination to create hair that truly reflects each client’s individual vibe.
With a passion for continuous learning, Mia stays ahead of the curve — regularly exploring new techniques, tones, and styling trends to offer looks that feel current and customised. Mia’s creative energy and attention to detail make her a standout choice.
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![A young woman with blonde hair styled in loose waves, smiling and standing indoors in front of wooden shelves displaying skincare products. She is wearing a cream-colored knit sweater with black horizontal stripes and dark pants.]()
Olivia
Salon Assistant & Trainee Stylist
Friendly, focused, and full of promise.
Olivia is Firenzé’s dedicated salon assistant and a rising talent. Working closely with our senior team each day, she’s building her skills hands-on while learning the craft in a space that values care, quality, and creativity.
With a warm, approachable energy, Olivia plays a key role in creating the relaxed, welcoming environment our clients love. From supporting stylists to ensuring every appointment runs smoothly, she brings positivity and professionalism to the Firenzé experience. We can’t wait to see her flourish as she grows in her career
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![A woman with long, curly red hair wearing a gray button-up knit sweater and black high-waisted jeans standing indoors near wooden countertops, with decorative items and posters on the wall behind her.]()
Leah
Salon Stylist
Fresh talent with a love for beautiful, wearable hair.
Leah is one of the exciting new additions to the Firenzé team. She specialises in creating glossy, bouncy blow-dries, effortless cuts, and custom colour that enhances each client’s natural beauty and personal style. Whether you're in for a subtle refresh or something new and exciting, Leah brings both skill and enthusiasm to every look she creates.
As she continues to grow and evolve within the Firenzé studio, Leah’s dedication to great hair and great service makes her a stylist to watch — and a joy to spend time with in the chair.
Philosophy
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Every service is bespoke. Every client is seen.
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We use only cruelty-free, eco-conscious products.
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We’ve grown with our clients — and we’re always evolving for them.
A studio designed for calm, comfort, and creativity…
The Space
Come visit us and experience what makes Firenzé more than just a salon.
Finding Us
Located in the heart of Alloa, Firenzé Hair Studio is your go-to destination for expert hair services — including balayage, blonding, precision cutting, and bespoke styling. Our calming, design-led salon offers a luxury experience with a personal touch.